The Owl City Story (broken down into bullet points).
- A nice Baptist from Minnesota with no connections or industry knowledge.
- Write really great, catchy songs.
- Record those songs in your basement.
- Put 7 songs on your myspace page.
- People discover those songs and tell their friends.
- Management & labels start calling this guy who has never played a show in his life.
- Sign record deal.
- Record an album worth of songs in the same basement.
- Release it.
- Fans who were early adopters tell their friends.
- Success.
Promotion, Marketing, Hype, etc is only useful when the initial product is remarkable. Owl City made a remarkable record.
Long forgotten lessons of an earlier era are being rediscovered.
Press on folks..make it great or don’t bother.
Great profile on Owl City Here
-jamie